As Senior Account Executive based in Dallas, Gabriel Roxas serves as a point person to Endicott PR clients. Gabriel graduated from the University of Southern California majoring in Business and minoring in Cinema. He spent more than a decade as a news reporter in media markets across the country winning an Emmy Award, four Emmy nominations, and an Edward R. Murrow Award. Prior to joining Endicott, Gabriel drew on his communications background for a shift to marketing and public relations in commercial real estate, specializing in mixed-use developments and shopping centers across North Texas.
Alicia Alaniz | Senior Account Executive
Alicia Alaniz is a native Houstonian and an alumna of Bellaire High School and Houston Baptist University. She brings 20 years of experience in television and radio, as a news producer and traffic reporter, and 15 years in public relations, serving non-profit organizations, including The YMCA of Greater Houston, Neighborhood Centers Inc., The Leukemia & Lymphoma Society and the Houston Police Department (HPD) Bike Relay Team. Alicia’s passion is people.
Ashley Djavaherian | Account Executive
Ashley Djavaherian is an Account Executive at Endicott PR with a strong background in marketing and public relations. With a Bachelor’s degree in Business Administration and Advertising from Southern Methodist University, Ashley specializes in social media management, influencer partnerships, event planning, and media relations. Her innovative campaigns have garnered significant media coverage, and her strong interpersonal skills enable successful collaborations with influencers and media outlets. Outside of work, Ashley enjoys skiing, reading, and exploring new culinary experiences.
Sarah Pederzani | Account Executive & Social Media Manager
Based in Austin, Sarah Pederzani creates content for social posting, manages client social media accounts, assists in client events, and seeks out the best practices for posting, and engagement through all social media. Sarah has also worked in the service industry since she was 16 years old. She has worked in almost every position in the service industry such as dishwasher, cook, server, hostess, and bartender. Sarah is also a DJ and has released her first single on streaming services. She is very experienced in human relations, hospitality, the music industry, and public relations. Sarah is always striving to learn more and work hard.
Annie Chu | Account Executive & Social Media Manager
Annie Chu is an Account Executive and Social Media Manager at the Dallas office for Endicott PR. She is currently a graduate student at The University of Texas at Dallas, where she is pursuing her Masters in Business Administration and Marketing degrees. She is ecstatic to grow as a PR and marketing professional. With a background in content creation, her knowledge of social media and communications is widely utilized at EPR through creating social media content for clients, pitching media, building an outreach range, assisting with press hits, writing and sending press releases & media alerts, and researching client opportunities.
Annie has an affinity for the arts. In her time outside of work, she attends concerts and enjoys painting, drawing and photography. She also has a passion for food and trying new restaurants, documenting her discoveries on Instagram as @DFWFoodNites.
Ximena Dominguez | Account Executive
Originally from Mexico City, Account Executive, Ximena Dominguez, is based in Houston, Texas. Ximena earned her degree at the University of Houston where she studied Broadcast Journalism. She was a part of CoogTV, a student-run organization where she wrote and hosted bi-weekly entertainment news videos for the YouTube channel. Later, she received a certificate of completion in Digital Marketing from Rice University. She brings great experience in social media, content creation, and writing.
In addition to her passion for Public Relations, Ximena enjoys playing guitar, singing, and reading. She loves staying up to date on the latest pop-culture and music industry news and trends, as well as spending time with her family, friends, and puppy.
Nina Diaz | Account Coordinator
Based in San Antonio, Nina Diaz is a dynamic talent, blending creativity, photography expertise, and effective communication skills. With a knack for innovative problem-solving, Nina captures authentic moments through her captivating photography. Fluent in Spanish, she bridges cultural gaps and fosters meaningful connections. A natural storyteller, Nina’s narratives evoke emotions and offer unique perspectives. Her passion for exploration and diverse cultures fuels her creativity, while her commitment to lifelong learning brings fresh perspectives to every project. Expect Nina to deliver extraordinary visuals, cultural understanding, and innovative solutions
Ritchie Manalastas | Account Coordinator
Based in the Dallas office, Ritchie Manalastas is one of the newest addition to the Endicott PR collective. He was born in the Philippines and has been living in Dallas since he was three years old. He graduated from the University of Texas at Arlington with a Bachelor’s degree in Journalism and is excited to work behind the scenes as a PR professional. With his working experience at UT Arlington’s student publication, The Shorthorn, and his knowledge of social media, Ritchie helps with social media content, tracking press hits, writing and sending media alerts and more. In his free time, he loves to read, check out local businesses, and attend concerts.
Samantha Hilder | Senior Intern
Based in the Houston office, Samantha Hilder is one of the newest additions to our EPR team. She is a senior studying Marketing and has a minor in Art History at Texas Tech University, and is thrilled to be able to gain experience in the Public Relations industry. Samantha’s background in marketing, social media, and the art world allows her to bring a unique perspective to the job.
In her free time, she enjoys photography, attending concerts, and spending time with family and friends.
Virginia Harrell | Spring Intern
Introducing Endicott PR’s Austin Spring Intern, Virginia Harrell. She is a senior at The University of Texas at Austin, where she is double majoring in Public Relations and Art History with a minor in business, In her college life, she is a proud member of Kappa Kappa Gamma, the Fine Arts Council, and Longhorn Micro Investors, an on-campus investment club. She has volunteered for Austin Pets Alive and worked at both clothing boutiques and another local PR firm! While living in Austin, Virginia has taken advantage of the live music scene! Her favorite event of the year is Austin City Limits!
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