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Lisa Endicott is a self-made, serial entrepreneur and communications expert whose career spans the spectrum of consumer brands, arts and entertainment, journalism, and public relations.
Endicott created a successful special events company, record label and public relations firm before she was 25. Her vision is to empower all women to be self sufficient and set them up in lifelong, fulfilling careers. Inspired by her real estate broker mother, Endicott has had her own public relations and social media agency Endicott PR for 21 years after 3 years at a top PR Agency led by Norman Brinker’s daughter Cindy and 4 years as a sports reporter covering three of the Dallas Cowboys’ Super Bowl-winning seasons. Inspired by reading about PR powerhouse and Texas-Ex Helen Vollmer, she expanded the firm by creating offices in all 4 major markets in Texas by 2011 and grew its national reputation with additional associates and projects in Atlanta, Denver, New York City, Los Angeles and Miami.
She has consistently been a force pioneering in traditionally male-dominated industries of music, sports, and hospitality—from athletes to rock stars to lifestyle brands to chefs.

Giving Back

As a caring and compassionate contributor to numerous activities, Endicott has lent her time and expertise to No Kid Hungry, Cotton Bowl Classic, South by Southwest Music Festival, KickStart, Texas Scottish Rite Hospital, the Dallas Cowboys Kickoff Luncheon benefiting Happy Hill Farm, the Father of the Year Luncheon, the Pro Football Players Alumni Association, Del Frisco’s 5K, ISM Mentor Program, Love For Children Annual Vintner’s Dinner and Afterglow (helped to produce the theme song for the charity with clients Faulconer Productions and CakeMix Recording), The Family Place, Attitudes & Attire, Mother of the Year Luncheons benefiting the YMCA, and numerous mentoring programs.

Awards and Affiliations

Lisa was an honoree in the 2011 The Dallas Business Journal “Top Forty Under 40.”  In 2009, Frost Bank and CBS11 awarded her as one of their “Texans with Character” for creating The Greatest Gifts Gallery, a series of community events featuring a juried arts music festival for K-12 students.  She was awarded the Dallas/IABC Bronze Quill Award of Merit for Roy’s opening campaign and communication management and the International Communicator’s Award for The Greenhouse Spa’s Marketing Campaign.
Endicott is a member of The Greater Houston Partnership. She has been a member of the Public Relations Society of America and the National Academy of Recording Arts and Sciences-Texas Chapter.  She is a graduate of the University of Texas at Austin with a bachelor’s of journalism and a graduate of The Hockaday School.


A bi-city resident of Dallas AND Houston, Texas, she travels the great State of Texas every month and great cities in North America from Vancouver to Portland, Denver, Mexico City, Miami, Las Vegas, and Chicago. Music is at her core. She continues to emcee grand openings and fundraisers and speak to students at SHSU, Ursuline, SMU, and UT Austin. An expert on pop culture, Endicott is launching a new podcast and video series this year that will feature interesting personalities from many walks of life and share their personal stories. 


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